Amaranth Designs Spring/Summer 2024 'Delightful' is now available!

Top three Reasons Amaranth Designs is Your Best Choice for a Travel Wardrobe

July 03, 2021

Top three Reasons Amaranth Designs is Your Best Choice for a Travel Wardrobe

Top three Reasons Amaranth Designs is Your Best Choice for a Travel Wardrobe

Happy Independent Retailer Month! Thank you so much for following along with what’s happening with Amaranth Designs. It’s amazing to know there are so many people who want to keep up with the latest pieces and get to know the behind-the-scenes details of my shop.

It’s been heartwarming to see many people commit to shopping local and independent since the pandemic hit, and I want you to know I appreciate every click, like, and purchase. Of course, we are seeing things start to return to “normal,” including travel—and once again, the Amaranth Design principles are here to help.

I focus on creating classic and versatile designs that are easy to wear and care for, making them a perfect match for travel for at least three reasons:

1: Classic shapes blend beautifully

Whether you’ve got a little Amaranth Designs in your closet or a lot, each piece has a look that lasts. The classic silhouettes complement the rest of your wardrobe, from the new trendy pieces to timeless standbys.

But classic does not mean boring! We have bold floral prints, rich colours, and touchable textures in the 2021 Spring and Summer Collection (and past collections, of course). Whether you’re looking for something simple or your next statement piece, I’m sure there’s something in the collection for you.

2: Easy to transform day to night, casual to dressy

If you’re a notorious overpacker, the versatility of Amaranth Designs might just save you from yourself. Save space by having a few pieces that work whether you’re going shopping or out for dinner. That leaves room for more accessories to keep the look fresh so no one would even notice that you’ve worn the same dress three times in a week.

I’m no stylist—that’s a completely different job!—but my go-to technique for dressing an outfit down is a jean jacket and some nice sneakers. Swap that out for your favourite dress shoes and fancy jewelry, and you’ve got a whole new look. And hey, if you have to go buy a new necklace to dress up the outfit for your night out, it makes the perfect souvenir from your trip, right?

3: Easy care makes for easy packing

Quality fabric and easy care are top priorities when I am designing. No one likes wrinkles, and while our hotel room might have an iron and an ironing board, who wants to spend their vacation ironing? When you pack Amaranth Designs, you’ll look your best and make the most of your time away.

It doesn’t matter if you’re a folder, a roller, or a vacuum sealer; it’s easy to take my stuff along. No need to waste a carry-on piece with a garment bag (that also requires a lot of trust in your fellow travelers’ ability to load the overhead compartment), when you’ve got well-constructed pieces made with the best fabrics. Make the most of the wheels on your suitcase and leave the garment bag behind!

Added bonus: No need to find a drycleaner if dinner fun makes for a spill on your clothes. Amaranth Designs clothes are easy to wash, even if it’s in a laundromat or your hotel sink!

 

We’ve got your summer travel wardrobe covered, whether you’re travelling the friendly skies or just to the nearest patio for happy hour. Check out my online shop (https://amaranthdesigns.ca/collections/all) and celebrate Independent Retailers Month—that’s what I call win-win!



Also in News

The Joys of Steady Sizing
The Joys of Steady Sizing

July 29, 2022

That consistency in sizing is even more important in the age of online shopping. There’s nothing quite as frustrating as spending all that time browsing and then waiting for a piece to arrive, only for it to completely disappoint when you put it on.

Continue Reading

Fashion Phrases: Is it the size or is it the cut?
Fashion Phrases: Is it the size or is it the cut?

July 10, 2022

One of the biggest complaints in fashion today, especially women’s fashion, is how inconsistent sizing can be. Though there is a call to standardize clothing sizes, something tells me it’s going to be a long time before we get there. Vanity sizing has been shifting what classifies as small, medium, or large (or size 10, 12, etc.) for decades, and those ad hoc sizes are emotionally loaded for a lot of shoppers.

Continue Reading

Day to night, work to play: Amaranth Designs has you covered!
Day to night, work to play: Amaranth Designs has you covered!

June 01, 2022

Versatility is one of my top design considerations. When I am creating pieces, I want you to be able to wear them anywhere and in all seasons. Amaranth Designs clothing can be dressed up or down, which means your comfortable vacation clothes also look fantastic at the office—which makes it a little easier to pretend you’re on a sunny beach instead of at a desk next to the window, right?

Continue Reading